PINK Matters! Collection by Verbatim Backs Up Message of Breast Cancer Awareness

(Editor’s note:  Verbatim makes great, reliable products that I personally use, and I’m proud to support them in their campaign to support a great cause.)

Verbatim’s Got Your Back(up)…!
Verbatim® Honors National Breast Cancer Awareness Month with Year-Long Fund-Raising Initiative Featuring New PINK Matters! Collection

Charlotte, NC – Verbatim® Americas LLC, the information storage pioneer, is “backing up” National Breast Cancer Awareness Month in October – and all year round – with a “supportive” debut collection of five pretty-in-pink products to help raise awareness and funds for breast cancer research and community outreach projects. As part of the comprehensive campaign launching September 1, Verbatim will donate a portion of proceeds from sales of each item in its specially-assembled new PINK Matters! collection of data storage and computer peripheral products to Susan G. Komen for the Cure®

 “Verbatim is honored to contribute to this important cause,” said Verbatim Americas, LLC President Randy Queen. “We are hopeful that our partnership with this renowned breast cancer organization will bring us that much closer to finding the cures for this terrible disease that touches the lives of so many people each year.”

According to Susan G. Komen for the Cure, one in eight women in the U.S. will be diagnosed with breast cancer in her lifetime. About 207,090 women will be diagnosed with invasive breast cancer in 2010 and approximately 39,840 will die from the disease. Breast cancer is the leading cause of cancer death among women worldwide.

 The PINK Matters! campaign features an assortment of Verbatim’s most popular data storage and computer peripherals making their debut in attention-grabbing hot pink, such as the celebrated 500GB Acclaim portable external hard drive. Other products in the PINK Matters! line feature both product and packaging with printed pink ribbons and relief art of a dove to attract consumer attention.

Verbatim’s PINK Matters! initiative includes the following pink-themed products and donation amounts to the Susan G. Komen for the Cure:

  • Acclaim – Palm-sized and performance driven, the sleek, stylish – and pink! – 500GB Acclaim hard drive features USB Turbo Speed for ultra-fast data transfers. The new drive, packaged in a limited edition box with pink ribbon and dove design, is pre-loaded with backup software for file, folder and complete system backup and recovery. The unit comes with a free 60-day trial of Norton Online Backup (5GB) as well as a 7-year limited warranty, the most in the industry!  (Donation: $8.00/unit)

     Optical Travel Mouse Mini –Perfect for on-the-go use, Verbatim’s small-scale hot pink mini mouse is the must-have laptop and netbook companion!  The portable mouse features a retractable cord and works with any computer equipped with a USB port. (Donation: $1.00/unit)

 •    30- and 60-pack CD-R – These specially-designed pink motif high-grade discs in limited-edition packaging deliver reliable recording even at blazing drive speeds, completing a full 700MB/80min recording in less than two minutes. Combining this level of performance and excellent reliability, Verbatim’s CD-Recordable media are the ideal storage medium for recording and sharing any combination of digital images, music, desktop files and more.  Backed by Verbatim’s Limited Lifetime Warranty. (Donation: $0.75/30-pack; $1.25/60-pack)

 •    60-pack DVD-R – These specially-designed pink motif discs with limited-edition packaging offer 4.7GB or 120 minutes of write-once storage capacity, good recording quality and compatibility with 1X to 16X DVD-R writers. Verbatim 16X DVD-R discs allow users to record a complete 4.7GB/120min disc in approximately five minutes. The discs are backed by the company’s Limited Lifetime Warranty. (Donation: $1.50/unit)

The company’s 2010-2011 campaign marks the first time Verbatim has participated in such a broad-scale charitable fund-raising and promotional drive, encouraging consumers to “Save your memories while helping a great cause!” Verbatim will make a minimum guaranteed donation of $25,000 to Susan G. Komen for the Cure and the non-profit organization will, in turn, list Verbatim as a cross-promotional partner on its highly-trafficked website, In addition, Verbatim will participate in various retailer promotions to help further boost sales and, ultimately, donations for breast cancer research and community outreach projects. Verbatim’s PINK Matters! collection will be featured on prominent retail websites with feature pages dedicated to pink ribbon products. In addition, Verbatim’s new line will be presented on specialty displays at select retail partners.

 About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877 GO KOMEN.


About Verbatim

Verbatim’s businesses in the Americas, Europe/Middle East/Africa and Asia Pacific regions are wholly owned subsidiaries of Tokyo-based Mitsubishi Kagaku Media Co., Ltd.  MKM’s parent company, Mitsubishi Chemical Corporation (MCC), is one of Japan’s largest chemical companies. Verbatim develops and markets innovative, high-quality products for storing, moving and using digital content. Known for its leadership in the optical, magnetic and flash storage and related accessories markets, the company provides reliable, unique technologies and products that are highly sought after and broadly distributed worldwide. For more information, contact Verbatim Americas, LLC, 1200 West W.T. Harris Boulevard, Charlotte, NC 28262. In Europe, Verbatim Ltd., Prestige House, 23-26 High Street, Egham, Surrey, TW20 9DU, UK, (+44) 1784 439 781. In Japan, Mitsubishi Kagaku Media Co., Ltd., 4-1-23, Shiba, Minato-ku, Tokyo 108-8415, Japan (+81) 3-5454-3972. Or visit the web site at and select the country of your location.

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