Kellogg’s Gives Breakfast to Kids in Need

I always appreciate a good social media campaign, especially one that helps needy kids, so I am proud to participate in the Kellogg’s and Action for Healthy Kids event.

I know that when my son Stephen eats his breakfast that he is in a better mood and behaves better since he’s not hungry and cranky.  I am blessed to be able to not worry about Stephen having a good breakfast every morning, but there are kids in need out there  — in fact one in four kids in America struggles with hunger — who do not get this basic meal everyday, and those kids are the ones this campaign is designed to help.

Kellogg’s has partnered with Action For Healthy Kids ( to help fight childhood hunger as many children go to school on an empty stomach each day.  

It’s easy to participate in this effort.  A few minutes of your time equals a breakfast meal for child in need.  Something as simple as breakfast can make a difference and can help families make the most of each day’s possibilities.

Through July, Kellogg’s is asking people to take pictures and “share their breakfast” on their website ( One photo upload to or the word SHARE texted with a photo or a description of your breakfast to 21534 equals one shared breakfast.

Kellogg’s goal is to share 1 million breakfasts in the 2011-2012 school year. 

Here’s my breakfast pic, which some readers might remember from my post about a particularly mememorble breakfast meal.

So, share your breakfast with Kellogg’s, and they’ll share breakfast with a child who needs it.

Thanks for taking the time to do this.

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