At the 2013 PLUSH Show Las Vegas last month, the question on the red carpet was not, “Who are you wearing,” but, “Who are the kids wearing?”
Jina Park, CEO and founder of PLUSH, was there to answer the question.
At this year’s show, held October 15-17 at the World Market Center, Park launched the first-ever apparel pavilion showcasing the most fashionable and elegant clothing lines for children, “The Collection at PLUSH.”
“The clothing lines we are targeting are directly attributed to the trendy and chic lifestyle, which is an aesthetic that drives PLUSH,” said Jina Park, CEO and founder of PLUSH. “We’ve already tapped into the juvenile industry’s finest products and services, and with the success of our previous shows, we knew that the apparel pavilion is just what we needed. Our goal is to ultimately enhance what the industry has to offer, which makes our newest addition an absolute necessity.”
Park ought to know what kids and parents want. A mother of three children under the age of 6, Park has been an industry trend-setter with her premier show, PLUSH, an exclusive juvenile industry show that spotlights unique, eco-friendly and trendsetting products and services designed for the most stylish and trendsetting parents and buyers.
What started as an event to showcase fashionable and eco-conscious baby and toddler products and services for modern parents has continued to evolve and grow into an anticipated industry networking event for retailers, consumers and media that attracts top luxury brands in the juvenile industry.
Participants value not only the elegantly produced event but the many celebrity marketing opportunities it presents. Many A-list celebrities who have hosted PLUSH and appeared as guests at PLUSH events, including Jessica Alba, Garcelle Beauvais, Nick Cannon, Jason Kennedy, Kathryn Morris and Lisa Rinna.
The launch of the Collection at PLUSH, featuring brands in both the domestic and foreign markets, opens new doors and potential relationships for retailers and buyers seeking to reach upscale juvenile industry audiences.
At this year’s PLUSH, Park teased attendees with a preview of PLUSH 2014, stirring up excitement with a glimpse of the industry’s future, and the unveiling of PLB’s Ultimate Military Family Giveaway and Getaway, a national contest to further honor and respect families who have served our country. The preview event wrapped up with PLUSH’s after party hosted and DJ’d by Nick Cannon.
Park has earned a reputation in the industry as a trend-spotter who is always a step ahead of the industry. With four shows under her belt, Park has shown that PLUSH is definitely in the gifted and talented class.